Launch Drop Sept 12
Freshwater · Bass · All Conditions
Hookset Starter Pack
3-Lure Bundle
$34.99 / 3 lures — $11.66 each
What's in the pack
- ✓ Chartreuse Bomber — Shallow crankbait, 1–4 ft. Bass magnet, insane on camera.
- ✓ Jade Glider — Suspending jerkbait, 3–6 ft. Mid-column destroyer.
- ✓ Ghost Swimbait — Soft paddle tail, 1–8 ft. Works in any light, any season.
Buy Now — $34.99
Free shipping on orders over $60 · 30-day hassle-free returns
Designed for bass
Camera-ready colorways
DTC — no middleman markup
Built to Perform
Every Hookset lure is tuned for action in real fishing conditions — not just good looks on a shelf. Sharp VMC trebles, high-density resin bodies, and hand-tuned lip angles mean they run true out of the package. Drop one in, reel it back. That's it.
- VMC needle-point treble hooks
- High-density resin body — no rattles, tight action
- UV-reactive paint — pops on camera and underwater
- Rated 0–8 ft depth range across the 3-pack
Built for the Feed
The colorways aren't an afterthought. We designed them to pop in 4K — the kind of green-on-teal contrast that stops thumbs mid-scroll. Every Hookset lure is a content asset, not just terminal tackle.
- Electric chartreuse + deep jade teal palette
- Flash-point reflective scale pattern
- Ghost clear body — ultra-cinematic in clear water
- Consistent across all 3 lures for cohesive content
Specs
Pack size3 lures
Price$34.99 ($11.66/lure)
Target speciesBass, Pike, Walleye
Depth range1–8 ft combined
Hook typeVMC #4 treble (x2 per lure)
Body materialHigh-density resin
Ship dateSeptember 12, 2026
ShippingFree over $60 · US only
Sept 12 Launch Drop
First come, first cast.
Drop quantities are limited. Get on the list and we'll hit you with early access — 24 hours before the cart goes live.